🎉 We’re excited to announce our partnership with Sanlo - making $200M available for developers to finance IP licensing! 🎉
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Industry News
To build or not to build? That is the Roblox question
Can EA’s The Sims compete with Roblox and Fortnite in the metaverse?
EA Sports makes a $600 million bid for the Premier League – will it pay off?
What does Wizard of the Coast’s Open Games License fiasco tell us about their commercial strategy?
IP integrations are great ways for players to discover new game genres
What can the success of HBO’s The Last of Us teach us about IP adaptions?
Messi, Neymar and Pogba are in Call of Duty: Modern Warfare II – How footballers are using video games to build brand awareness
How brands are using video games to make a positive social impact / Video games and Corporate Social Responsibility
Ralph Lauren x Fortnite: Are video games and metaverse platforms the future of fashion?
Why Disney entrusted Mickey and Friends to an indie studio
Can Overwatch 2 replicate Fortnite’s success with branded collaborations?
The Pokemon Company’s latest collaboration with BMW might be its most on-brand partnership yet
Licensing Guides
Making a great licensing proposal: How to get IP rights holders excited about working with your game
Layer News
🥳 Announcing our partnership with Sanlo
Licensing in Games Newsletter
Licensing In Games: Issue 8
Licensing In Games: Issue 7
Licensing In Games: Issue 6
Licensing In Games: Issue 5
Licensing in Games: Issue 4
Licensing In Games: Issue 3
Licensing in Games Podcast
Ep 7: The opportunity for licensors in games, according to licensing management platform Flowhaven
Ep 6: How Nordcurrent boosts game performance through brand partnerships w/Simonas Sturys
Ep. 5: How Cryptoys built an NFT-native digital toy company with licensed IP from Mattel w/Rebecca Danta
Industry Commentary
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