🎉 We’re excited to announce our partnership with Sanlo - making $200M available for developers to finance IP licensing! 🎉 Read more.

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Industry News

45% of gamers wish more of their favourite TV and films were adapted into games

Savvy buys Scopely, Sega buys Rovio, Microsoft buys Activision: The mobile market consolidation is in full swing

Can Disney Speedstorm overtake Mario Kart?

Are video games the new frontier for fashion?

Video games and the transmedia revolution

To build or not to build? That is the Roblox question

Can EA’s The Sims compete with Roblox and Fortnite in the metaverse?

EA Sports makes a $600 million bid for the Premier League – will it pay off?

What does Wizard of the Coast’s Open Games License fiasco tell us about their commercial strategy?

What can the success of HBO’s The Last of Us teach us about IP adaptions?

Messi, Neymar and Pogba are in Call of Duty: Modern Warfare II – How footballers are using video games to build brand awareness

How brands are using video games to make a positive social impact / Video games and Corporate Social Responsibility

Licensing Guides

Making a great licensing proposal: How to get IP rights holders excited about working with your game

Layer News

🥳 Announcing our partnership with Sanlo

Licensing in Games Newsletter

Licensing In Games: Issue 10

Licensing In Games: Issue 9

Licensing In Games: Issue 8

Licensing In Games: Issue 7

Licensing In Games: Issue 6

Licensing In Games: Issue 5

Licensing in Games Podcast

Ep 9: From Daryl Dixon & The Joker to Orlando Bloom: How FunPlus Works With Licensed IP

Ep 8: Pioneering the football metaverse, with FC Porto

Ep 7: The opportunity for licensors in games, according to licensing management platform Flowhaven

Industry Commentary