🎉 We’re excited to announce our partnership with Sanlo - making $200M available for developers to finance IP licensing! 🎉 Read more.

Brands and IP licensors

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Industry News

What do automotive companies have to gain by driving brand awareness through video games?

Why Disney entrusted Mickey and Friends to an indie studio

Can Overwatch 2 replicate Fortnite’s success with branded collaborations?

The Pokemon Company’s latest collaboration with BMW might be its most on-brand partnership yet

Lionsgate puts its IP into the hands of creators through its partnership with the story-telling platform, Dorian.

Newzoo’s IP-based mobile games report proves mobile games are leading the way on the licensing front

The city-building mobile game Cookie Run Kingdom gets a Disney-themed makeover

Dior makes its virtual world debut after going for a spin in Gran Turismo 7

EA Sports and La Liga join forces to take EA’s legacy in football games to the next level.

Why you should target games for your IP at Licensing Expo 2022

Licensing Guides

Making a great licensing proposal: How to get IP rights holders excited about working with your game

Layer News

🥳 Announcing our partnership with Sanlo

Licensing in Games Newsletter

Licensing in Games: Issue 4

Licensing In Games: Issue 3

Licensing In Games: Issue 2

Licensing In Games: Issue 1

Licensing in Games Podcast

Ep. 3: How Indie Studio Dlala Scored a Licensing Deal with Disney w/ AJ Grand-Scrutton

Ep. 2: Why IP-based games are taking over the mobile charts w / Newzoo's Tianyi Gu

Ep. 1: How to create great games using licensed IP w/ Simon Kay

Industry Commentary