🎉 We’re excited to announce our partnership with Sanlo - making $200M available for developers to finance IP licensing! 🎉
Brands and IP licensors
Sign up for free
Publishers & Developers
Brands & IP Licensors
Sign Up For Free
For IP Holders
Sign up for free
Subscribe to the Layer newsletter
Get the latest from the world of licensed IP in games.
Subscribe to the Layer newsletter.
Subscribe To Our Newsletter
Fantastic! Thanks for signing up!
Oops! Something went wrong, please try again.
45% of gamers wish more of their favourite TV and films were adapted into games
Savvy buys Scopely, Sega buys Rovio, Microsoft buys Activision: The mobile market consolidation is in full swing
Can Disney Speedstorm overtake Mario Kart?
Are video games the new frontier for fashion?
Video games and the transmedia revolution
To build or not to build? That is the Roblox question
Can EA’s The Sims compete with Roblox and Fortnite in the metaverse?
EA Sports makes a $600 million bid for the Premier League – will it pay off?
What does Wizard of the Coast’s Open Games License fiasco tell us about their commercial strategy?
What can the success of HBO’s The Last of Us teach us about IP adaptions?
Messi, Neymar and Pogba are in Call of Duty: Modern Warfare II – How footballers are using video games to build brand awareness
How brands are using video games to make a positive social impact / Video games and Corporate Social Responsibility
Making a great licensing proposal: How to get IP rights holders excited about working with your game
🥳 Announcing our partnership with Sanlo
Licensing in Games Newsletter
Licensing In Games: Issue 10
Licensing In Games: Issue 9
Licensing In Games: Issue 8
Licensing In Games: Issue 7
Licensing In Games: Issue 6
Licensing In Games: Issue 5
Licensing in Games Podcast
Ep 9: From Daryl Dixon & The Joker to Orlando Bloom: How FunPlus Works With Licensed IP
Ep 8: Pioneering the football metaverse, with FC Porto
Ep 7: The opportunity for licensors in games, according to licensing management platform Flowhaven