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Industry News
Messi, Neymar and Pogba are in Call of Duty: Modern Warfare II â How footballers are using video games to build brand awareness
How brands are using video games to make a positive social impact / Video games and Corporate Social Responsibility
Ralph Lauren x Fortnite: Are video games and metaverse platforms the future of fashion?
What do automotive companies have to gain by driving brand awareness through video games?
Why Disney entrusted Mickey and Friends to an indie studio
Can Overwatch 2 replicate Fortniteâs success with branded collaborations?
The Pokemon Companyâs latest collaboration with BMW might be its most on-brand partnership yet
Lionsgate puts its IP into the hands of creators through its partnership with the story-telling platform, Dorian.Â
Newzooâs IP-based mobile games report proves mobile games are leading the way on the licensing front
Dior makes its virtual world debut after going for a spin in Gran Turismo 7
EA Sports and La Liga join forces to take EAâs legacy in football games to the next level.
Why you should target games for your IP at Licensing Expo 2022
Licensing Guides
Making a great licensing proposal: How to get IP rights holders excited about working with your game
Layer News
đ„ł Announcing our partnership with Sanlo
Licensing in Games Newsletter
Licensing In Games: Issue 6
Licensing In Games: Issue 5
Licensing in Games: Issue 4
Licensing In Games: Issue 3
Licensing In Games: Issue 2
Licensing In Games: Issue 1
Licensing in Games Podcast
Ep. 5: How Cryptoys built an NFT-native digital toy company with licensed IP from Mattel w/Rebecca Danta
Ep. 4: What Are The Biggest Trends in IP licensing for Games in 2022? w/ Erno Kiiski, Game Refinery
Ep. 3: How Indie Studio Dlala Scored a Licensing Deal with Disney w/ AJ Grand-Scrutton
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