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Industry News

To build or not to build? That is the Roblox question

Can EA’s The Sims compete with Roblox and Fortnite in the metaverse?

EA Sports makes a $600 million bid for the Premier League – will it pay off?

What does Wizard of the Coast’s Open Games License fiasco tell us about their commercial strategy?

IP integrations are great ways for players to discover new game genres

What can the success of HBO’s The Last of Us teach us about IP adaptions?

Messi, Neymar and Pogba are in Call of Duty: Modern Warfare II – How footballers are using video games to build brand awareness

How brands are using video games to make a positive social impact / Video games and Corporate Social Responsibility

Ralph Lauren x Fortnite: Are video games and metaverse platforms the future of fashion?

Why Disney entrusted Mickey and Friends to an indie studio

Can Overwatch 2 replicate Fortnite’s success with branded collaborations?

The Pokemon Company’s latest collaboration with BMW might be its most on-brand partnership yet

Licensing Guides

Making a great licensing proposal: How to get IP rights holders excited about working with your game

Layer News

🥳 Announcing our partnership with Sanlo

Licensing in Games Newsletter

Licensing In Games: Issue 8

Licensing In Games: Issue 7

Licensing In Games: Issue 6

Licensing In Games: Issue 5

Licensing in Games: Issue 4

Licensing In Games: Issue 3

Licensing in Games Podcast

Ep 7: The opportunity for licensors in games, according to licensing management platform Flowhaven

Ep 6: How Nordcurrent boosts game performance through brand partnerships w/Simonas Sturys

Ep. 5: How Cryptoys built an NFT-native digital toy company with licensed IP from Mattel w/Rebecca Danta

Industry Commentary