30% of the top 100 grossing games on mobile use external IP. Work with characters, brands and talent that audiences love to bring new audiences to your game.
Increase in-game spend
Create monetizable items, content and experiences by leveraging the real-world value of IP. Strong emotional attachment to brands, characters and stories helps turn players into spenders.
Keep them coming back
Create lucrative items, content, and experiences, that keep players' coming back to connect with brands, characters, and stories.
Ease of use.
Layer empowers you to get deals done faster. There’s no cost for developers to use our on marketplace platform and it takes less than 15 minutes to get started. Whether on marketplace or off marketplace, we have the ability to support your licensing objectives.
Understand expectations.
Know exactly what it takes to do the deal before you even pitch it. IP listings on Layer provide you with everything you need to understand and evaluate a potential partner including known audience, creative and commercial requirements. Less time pitching for IP, more time making great games.
The best IP, the right IP.
Identify characters, brands & talent that fit your genre, budget and audience. Layer doesn’t just connect you with the best IP, we connect you with the right IP to meet your creative & commercial requirements.
“A platform offering a large amount of opportunities, and support to close it, with IP owners we don't know personally, it's just what the market needs”
Benjamin Anseaume
CEO, TA Publishing
Questions we get asked by Game Developers & Publishers
What are the costs involved with using Layer?
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I’m new to licensing, can you help me understand how this works?
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