See how Layer makes licensing characters, brands, people and stories into games easy.
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From individual characters and celebrities to movie franchises and entertainment properties with loyal followings. Layer provides you access to rich worlds for your game to tap into.
Sports, fashion, luxury and automotive brands connect deeply with large global audiences. Using a recognizable brand in a game creates a rallying cry for fans and imparts authenticity and enriches gameplay.
Create monetizable items, content and experiences by leveraging the real-world value of IP. Strong emotional attachment to brands, characters and stories helps turn players into spenders.
30% of the top 100 grossing games on mobile utilize external IP. Secure an advantage for your games by targeting existing fans as part of your user acquisition. Get the additional benefits of organic traffic, word of mouth, and press.
Use licensed IP to complement the content strategy driving player retention. Operationalize the way you secure premium content for your live services with Layer’s dedicated platform for securing licenses.
Use licensed IP to create compelling new content. From narrative content, characters, and game modes to live events and appearances, the right property can deepen the relationship players have with your game.
IP listings on Layer provide you with everything you need to understand and evaluate a potential partner including audience, creative and commercial requirements.
From skins and playable environments to branded NFTs, Layer helps you find partners that are an ideal fit creatively and can accelerate your commercial objectives.
Once you’ve found the right property, preparing a proposal to secure the rights is easy.
We’ll help step you through the licensing process from start to signed deal. Our team of gaming and licensing experts cover all time zones.