🎉 We’re excited to announce our partnership with Sanlo - making $200M available for developers to finance IP licensing! 🎉    Read more.
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Layer is on a mission to create a world of more play.

Our vision is to see all the world’s games collaborating with the all the world’s creators:
from brands and characters, to stories and celebrities.

Rachit Moti

CEO & Co-Founder

Favorite Game:
Counter-Strike

Favorite Video Game Character:
Ratchet from Ratchet & Clank (duh!)

Favorite Cheese:
Parmigiano Reggiano

Cats or Dogs?
Dogs

Eating Level:
Hippo

Swimming Level:
Hippo

Chris Illuk

CPO & Co-Founder

Favorite Game:
Super Smash Bros

Favorite Video Game Character:
Oddjob from Golden Eye

Favorite Cheese:
Ser Salami

Plane Sleeping:
Master

Heardle:
Rookie

Favorite Quote:
"Playing as Oddjob is cheating. No Oddjobs!" - anyone who played GoldenEye multiplayer ever

Matt Jones

Founding Engineer

Favorite Game:
Halo 3

Favorite Video Game Character:
Link

Favorite Cheese:
Smoked Cheddar

Cats or Dogs?
Cats

Recipe Following:
Level 1

Cross Stitching:
Over 9000

Simon Kay

Licensing & Partnerships

Favorite Game:
Many

Favorite Video Game Character:
Sonic

Cats or Dogs
Both

Favorite Cheese:
Does not discriminate. Cheese egalitarian.

Gardening Level:

10/10

Favorite Quote:
"Energy and persistence will conquer all things"
- Benjamin Franklin

Emma Rushen

Favorite Game:
Mario Kart

Favorite Video Game Character:
Princess Peach

Favorite Cheese:
Parmigiano

Cats or Dogs?
Dogs

Favorite Quote:
"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose" - Dr. Seuss

Susana Ho

SDR Lead

Favorite Game:
Gris

Favorite Video Game Character:

The unnamed boy from Inside

Favorite Cheese:
Gruyère

Cats or dogs?
lots and lots of dogs

What's something you are embarrassingly bad at?
I have the orientation sense of a rock

Favorite quote:
"Life without a friend is death without a witness" - Eugene Benge.

Mitch Sabine

Developer & Publisher Partnerships Lead

Favorite Game:
Roller Coaster Tycoon 2

Favorite Video Game Character:

The monks from Age of Empires II

Favorite Cheese:
Mozzarella

Cats or dogs?
Catdog

Fantasy Football Skills:
Beyond Legendary

Favorite Quote:
"Live, Love, Laugh." - Gandhi

Vincent Liang

Software Engineer

Favorite Game:
Too many

Favorite Video Game Character:

Pikachu, BT-7274

Favorite Cheese:
All kinds

Cats or dogs?
cats

Games I am good at:
Battlefield, Elden Ring, Titanfall

Games I am not good at
CS GO, Valorant

Aaron Patel

Product Design Lead

Favorite Game:
Call Of Duty Warzone

Favorite Video Game Character:

Chicken from Counter-Strike

Favorite Cheese:
Camembert

Can you touch your toes?
No :(

Favorite Quote:
"Time's up, let's do this!" - Leeroy Jenkins

Anthony Barnes

GTM Operations Lead

Favorite Game:
Elder Scrolls - Skyrim

Favorite Video Game Character:

Master Chief

Favorite Cheese:
Parmesan

Cats or Dogs?
Dogs

Favorite Quote:
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" - Winnie the Pooh

Duy Le

Front End Developer

Favorite Game:
Warcraft III - The Frozen Throne

Favorite Video Game Character:

Wei Shen - Sleeping Dogs

Favorite Cheese:
Cream Cheese

Cats or Dogs?
Dogs

Favorite Quote:
"He will win who knows when to fight and when not to fight" - Sun Tzu

Angeliki Bekrya

Customer Success & Operations Lead

Favorite Game:
Grand Theft Auto

Favorite Video Game Character:

Ms. Pac-Man

Favorite Cheese:
Halloumi

Cats or Dogs?
Parrots

Favorite Quote:
"Reach what you cannot" - Nikos Kazantzakis

Our Story

We’re building Layer because we love entertainment and culture.

We grew up spending thousands of hours immersed in play and we know the delight that can be found with a push of the joystick. From a nail-bitingly close round of multiplayer Goldeneye, to the all out brawl of a Super Smash Bros session - we want to share this joy with the rest of the world.

We believe that the ‘IP’ (or *intellectual property*) of the culture around us, is key to attracting more diverse players into gaming. When games work with IP from popular artists, brands, or franchises they can create interactive experiences that deliver unrivalled fan engagement and player experiences.

Work At Layer

Our success is made possible by the passionate people that make up our team.

We’re always on the look out for talented people to join us.

Check out our open positions.

Investors

Backed by top investors with a global outlook, including:

FAQ

What is IP?

IP stands for Intellectual Property. When we talk about IP we mean the brands, trademarks, characters, and content in the world around us. From famous film franchises like Star Wars, to consumer brands like Nike, or even individual actors and talent like Brad Pitt or Kim Kardashian - each of these is an example of ‘IP’.

What is licensing?

Licensing is the process of getting the rights to use IP. Licensing historically has been a complex and time consuming process reserved for larger game publishers (think EA or Epic Games) that have teams that can work through the legal and contracting process necessary to license popular IP. We’re here to change that, and make licensing accessible for game developers and publishers of all kinds.

What about metaverses and NFTs - does Layer help with that?

Layer is proud to work with several metaverse companies that use Layer to license IP for use in their platforms. Creating a compelling NFT often requires working with popular brands - and the licensing process is important to ensure you’ve got the appropriate rights to sell officially licensed NFTs.

Is Layer a platform? Or an agency?

Layer is a marketplace platform for IP licensing in the interactive entertainment industry. Layer matches IP profiles with game profiles based on commercial, audience, and objective criteria. Layer’s platform also simplifies the contracting and proposal process of licensing to make licensing easier for game creators.

Is this the same as in-game advertising?

No. In-game advertising is when advertisers pay for space in-games, either natively or through ad platforms which serve pop-ups or in-game videos.

Still have questions? Send us an email at hello@layerlicensing.com