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Layer is on a mission to create a world of more play.

Our vision is to see all the world’s games collaborating with the all the world’s creators:
from brands and characters, to stories and celebrities.

Rachit Moti

CEO & Co-Founder

Favorite Game:
Counter-Strike

Favorite Video Game Character:
Ratchet from Ratchet & Clank (duh!)

Favorite Cheese:
Parmigiano Reggiano

Cats or Dogs?
Dogs

Eating Level:
Hippo

Swimming Level:
Hippo

Chris Illuk

CPO & Co-Founder

Favorite Game:
Super Smash Bros

Favorite Video Game Character:
Oddjob from Golden Eye

Favorite Cheese:
Ser Salami

Plane Sleeping:
Master

Heardle:
Rookie

Favorite Quote:
"Playing as Oddjob is cheating. No Oddjobs!" - anyone who played GoldenEye multiplayer ever

Matt Jones

Founding Engineer

Favorite Game:
Halo 3

Favorite Video Game Character:
Link

Favorite Cheese:
Smoked Cheddar

Cats or Dogs?
Cats

Recipe Following:
Level 1

Cross Stitching:
Over 9000

Paul Thind

Licensing & Partnerships

Favorite Game:
GTA 5

Favorite Video Game Character:
Pac-Man

Favorite Cheese:
Pepper Jack

Cats or Dogs?
Dogs

Kiteboarding:
Fledgling

Clothes Folding:
Guru

Jane Noble

Licensing & Partnerships

Favorite Game:
Just Dance

Favorite Video Game Character:
Sonic

Favorite Cheese:
Smoked Applewood

Cats or Dogs:
Both

Plant mom status:
Polar opposite of green thumb

Favorite Quote:
"Content is king" - Bill Gates

Simon Kay

Licensing & Partnerships

Favorite Game:
Many

Favorite Video Game Character:
Sonic

Cats or Dogs
Both

Favorite Cheese:
Does not discriminate. Cheese egalitarian.

Gardening Level:

10/10

Favorite Quote:
"Energy and persistence will conquer all things"
- Benjamin Franklin

Tom Bizzell

Product Analyst

Favorite Game:
Mario Kart

Favorite Video Game Character:
Luigi

Favorite Cheese:
Brie

Cats or Dogs?
Dogs

Terrarium Building:
Virtuoso

Favorite Quote:
"Look up at the stars and not down at your feet" - Stephen Hawking

Kai Forman

Brand Lead & Front End Developer

Favorite Game:
Roller Coaster Tycoon 2

Favorite Video Game Character:

Cow from Minecraft

Favorite Cheese:
Brie

Do a barrel roll?
OK


Catan Level:
Beyond Legendary

Favorite Quote:
"I want to go on something more thrilling than Merry-Go-Round 1." - Guest 129

Our Story

We’re building Layer because we love entertainment and culture.

We grew up spending thousands of hours immersed in play and we know the delight that can be found with a push of the joystick. From a nail-bitingly close round of multiplayer Goldeneye, to the all out brawl of a Super Smash Bros session - we want to share this joy with the rest of the world.

We believe that the ‘IP’ (or *intellectual property*) of the culture around us, is key to attracting more diverse players into gaming. When games work with IP from popular artists, brands, or franchises they can create interactive experiences that deliver unrivalled fan engagement and player experiences.

Work At Layer

Our success is made possible by the passionate people that make up our team.

We’re always on the look out for talented people to join us.

Check out our open positions.

Investors

Backed by top investors with a global outlook, including:

FAQ

What is IP?

IP stands for Intellectual Property. When we talk about IP we mean the brands, trademarks, characters, and content in the world around us. From famous film franchises like Star Wars, to consumer brands like Nike, or even individual actors and talent like Brad Pitt or Kim Kardashian - each of these is an example of ‘IP’.

What is licensing?

Licensing is the process of getting the rights to use IP. Licensing historically has been a complex and time consuming process reserved for larger game publishers (think EA or Epic Games) that have teams that can work through the legal and contracting process necessary to license popular IP. We’re here to change that, and make licensing accessible for game developers and publishers of all kinds.

What about metaverses and NFTs - does Layer help with that?

Layer is proud to work with several metaverse companies that use Layer to license IP for use in their platforms. Creating a compelling NFT often requires working with popular brands - and the licensing process is important to ensure you’ve got the appropriate rights to sell officially licensed NFTs.

Is Layer a platform? Or an agency?

Layer is a marketplace platform for IP licensing in the interactive entertainment industry. Layer matches IP profiles with game profiles based on commercial, audience, and objective criteria. Layer’s platform also simplifies the contracting and proposal process of licensing to make licensing easier for game creators.

Is this the same as in-game advertising?

No. In-game advertising is when advertisers pay for space in-games, either natively or through ad platforms which serve pop-ups or in-game videos.

Still have questions? Send us an email at hello@layerlicensing.com