Many of us grew up spending thousands of hours immersed in play and that is no different for licensing industry stalwart Simon Kay, whose agency
AT New Media acquired the Layer brand and Marketplace in late 2025.
We all know the delight that could be found with a push of the joystick or a frantic tap of a button and that engagement has never changed. It only evolves.....
From a nail-bitingly close match of Speedball, to a round of multiplayer Goldeneye, to the all out brawl of a Super Smash Bros session - we continually want to share this joy with the rest of the world.
We believe that the ‘IP’ (or *intellectual property*) of the culture around us, is key to attracting more diverse players into games and gaming, wherever that engagement may be occurring.
When games work collaboratively with IP from popular artists, brands, or franchises they can create interactive experiences that deliver unrivalled fan engagement and player experiences. AND if you're diligent, substantial revenues also.
These experiences, whether full games or increasingly content integrations, are growing in significance year on year. With the proliferation of platforms from Console and Mobile to Roblox, Minecraft, Fortnite, VR and Web3 the business opportunities in this market show no signs of abating.
Join us in these objectives as we come together as developers, publishers, brand owners and agencies to ideate, search and secure new business opportunities with the support of our complimentary marketplace and licensing services….
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