10 Steps to crafting a pitch-perfect game deck

The business of building games is fiercely competitive, a well-crafted pitch deck can be the key in helping you get the right partner on board, and you’ll find yourself pulling it out again and again across all stages of bringing your game to market. We all know that a solid pitch deck is required whether you're seeking funding for a new project, looking to secure a publishing deal for your game, or aiming to attract investors for your studio's growth, but it’s just as important when pitching to potential IP partners that you want to collaborate with. So, let's break down the essentials and strategies that'll help you craft that pitch-perfect deck and make your mark in the industry.

Step1: Start Strong: The Executive Summary

Your pitch deck should kick off with a compelling executive summary that outlines your game's unique selling points, target market, and the problem it aims to solve. Be concise, captivating, and crystal clear about your game's core essence. Remember, this is your chance to make a strong first impression.

Step 2: Tell a Story: The Vision and Mission

Potential partners are not just looking for great ideas; they seek a vision they can connect with and see themselves (and their IP) as part of. Describe your game's vision and mission in a way that evokes emotions and captures the essence of your project. Weave a story that resonates with your audience, showcasing how your game will change the gaming landscape.

Step 3: Show, Don't Just Tell: The Gameplay

Images speak louder than words, especially in the gaming world. Use visuals, concept art, or even a short gameplay demo to demonstrate your game's mechanics and features. When pitching to IP holders be sure to show how their brand fits with the look and feel of your game. This will allow potential partners to visualize the experience your game offers and understand its potential.

Step 4: Know Your Market: Market Analysis and Opportunity

Understand your target market inside out and present comprehensive market analysis that highlights your game's competitive advantages. Include data-driven insights, potential customer segments, and market trends. Show potential partners that your game addresses an existing demand or untapped niche.

Step 5: Making Moolah: Monetization Strategy

Potential partners are interested in the financial viability of your game. Clearly explain your monetization plan, including in-game purchases, subscriptions, or other revenue streams. Be transparent about your projections and show how your game will be a profitable venture for them.

Step 6: What’s in it for them: Making the Pitch to IP Holders

When pitching to IP holders that you want to collaborate with, you need to show them exactly how this collaboration is a win-win scenario and what it could mean for them. How will your game help them reach new or existing audiences? Can it reinvigorate a classic IP they have? It’s all about showing that you understand their IP and its audience and have concrete plans for ensuring your success is their success.

Step 7: Avengers Assemble: Team and Expertise

Highlight the expertise and achievements of your development team. Showcase key team members' experiences, skills, and accomplishments that are relevant to the project. If you’re pitching for an IP collaboration, highlight previous successes that your company or people have had in the past when working with IP. A strong, cohesive team signals reliability to potential partners.

Step 8: The Road Ahead: Development Process & Timeline

Demonstrate that you have a well-defined development roadmap by showcasing key milestones, progress made to date, and future milestones that you aim to achieve. For IP collaborations show that you understand the unique requirements of working with a partner, including reviews and approvals built into the timeline. This shows partners that you have a clear plan and are making steady progress.

Step 9: Getting the word out: Marketing and Promotion

A successful game requires a solid marketing and promotion strategy. Outline your plan for user acquisition, community building, influencer collaborations, and other promotional activities. Include any plans you have to co-market with your IP partner, how you can leverage their audience and brand to make a real impact (Layer helps with this by telling you upfront what the IP holder is prepared to do in terms of marketing and promotions). A well-structured marketing plan demonstrates your dedication to attracting players to the game.

Step 10: Show them the money : Financial Projections

Back your pitch with solid financial projections. Provide realistic revenue forecasts, development costs, and a breakdown of expenses. This demonstrates a thorough understanding of the financial aspects of your project.

Crafting the perfect pitch deck requires a delicate balance of creativity, strategy, and business acumen. Tailor your deck to resonate with your target audience, and be prepared to adapt as your journey progresses. Armed with a well-crafted pitch deck and unwavering passion for your project, you'll be better equipped to secure the resources needed to bring your gaming vision to life. If you're keen for more tips and inspiration, be sure to check out this awesome resource from GameDiscover.co: "Video Game Pitch Decks: How You Get Ahead." They've got some incredible insights and examples that can take your pitch deck game to a whole new level. Check it out here.