Licensing In Games
Is A Win Win.
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New players, new fans
By working with popular IP, games attract new players from existing fan audiences while licensors reach brand new players all around the world.
More revenue
From in-game events, to characters, skins, weapons, and more! Licensed content creates new in-game revenue opportunities for developers, and delivers new revenue to licensors.
Audience retention
Games harness licensed IP to create content strategies that retain and delight players. Licensors engage their fans in the world’s most interactive form of entertainment.
A Game Based on an IP
Quality partners ready to collaborate.
Get access to new opportunities at the cutting edge. From new games to, skins, environments, and NFTs - Layer helps you find partners that are an ideal fit creatively and can accelerate your commercial objectives.
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Go live faster.
No more cold emails. Just relevant proposals from pre-qualified partners. Instantly generate proposals that include all the information needed to make sign-off and approval easy. Go live faster with more profitable outcomes.
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A focus on the right fit.
Set your objectives. Define your budget. Tell your story. Profiles on Layer provide you with everything you need to understand and evaluate a potential partner including audience, creative and commercial details.
“A platform offering a large amount of opportunities, and support to close it, with IP owners we don't know personally, it's just what the market needs”
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Benjamin Anseaume
CEO, TA Publishing