Mattel, in partnership with Red Games Co. and Crayola, has launched Hot Wheels Coloring Game, a new mobile app that blends the world of Hot Wheels with hands-on creativity using Crayola’s digital art tools. Designed for kids ages 4 to 9, the app lets players color, customize and bring cars to life through hundreds of interactive activities. Key highlights include: Hundreds of Hot Wheels coloring pages featuring cars, monster trucks, street racers and more. Signature digital Crayola art tools, including markers, paint, metallic and effects. Multiple ways to create: color, draw, trace, customize and explore activity-based challenges. Kid-safe, ad-free experience designed for independent, creative play.