adidas Originals has partnered with the free-to-play football video game “GOALS” for the global rollout of Hyperboost Euphoria, a new sneaker silhouette that reimagines adidas’s performance running DNA for everyday life. Inspired by the Hyperboost Euphoria campaign and its world of side quests, the “GOALS” x Hyperboost Euphoria collaboration features a month-long, in-game activation. It also introduces official branded apparel, custom stadium takeovers and a dedicated “Sidequest” challenge tab in “GOALS,” offering players direct routes to unlock digital rewards.