e.l.f. Cosmetics partnered with Sanrio to bring Kuromi™ into Glow Up!, e.l.f.'s immersive beauty experience on Roblox — Kuromi's first-ever collaboration inside another brand's Roblox experience. The limited-time collaboration arrived just in time for Kuromi’s Halloween birthday and her annual Month of Mischief, the limited-time experience transforms Glow Up! with a dedicated Kuromi lobby, all-new whimsigoth looks and Kuromi-themed in-game items, with new content continuing through the holiday season.