In Barbie DreamStyle, players team up with up to three friends to create themed looks within five minutes before participating in a voting round. The experience features more than 260 customizable outfits with options for color changes, patterns, sizing and layering. Players can choose from various body types, skin tones and hair types, with six playable scenes available at launch and over 50 theme challenges. Players earn likes and stars to unlock rewards, in-game currency and shop items, with bonus rewards for playing with friends. The experience includes a Photo Mode for capturing creations and a social hub for sharing designs. Roblox content creator iBella collaborated with the Barbie team on an original digital look that will debut in the experience at a later date.