We love talking about licensing in games.

There is no end of video games using well-known franchises & IP to boost their user acquisition, retain their audience and monetise more effectively. So let’s break down the four core principles you need to keep in mind when choosing the right IP for your game. 

Despite Zuckerberg's unofficial cancellation of Meta's metaverse in April, metaverse platforms have continued to grow and attract new brands and licensors throughout 2023.

The Metaverse, a topic that seemingly everyone has an opinion on, opinions that can make it hard to understand what it actually is and how it can most effectively be leveraged within a brand or IP strategy.

A quick interview with Benjamin Anseaume, CEO of TA Publishing, on why he uses Layer to find the right IPs for his games.

Today we're excited to announce our partnership with Sanlo! 🏦Developers on Layer can now tap into Sanlo's $200M pool of capital to finance the cost of licensing IP through Layer.

When approaching an IP rights holder to try and secure the rights to use a property for your game, it’s important to be equipped with everything you need to satisfy the questions and criteria they use to assess gaming opportunities. Different IP rights holders (IP licensors) can have very different priorities and strict....

The business of building games is fiercely competitive, a well-crafted pitch deck can be the key in helping you get the right partner on board, and you’ll find yourself pulling it out again and again across all stages of bringing your game to market...