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Ep. 2: Why IP-based games are taking over the mobile charts w / Newzoo's Tianyi Gu

Podcast
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In this episode, Mitch and Rachit from the Layer have a chat with Tianyi from Newzoo who gives us an in depth analysis into the current state of the mobile IP market and what to expect from the future. In this episode we cover:

  • Hypercasual mobile IP games
  • Mobile IP licensing trends
  • Why mobile developers license IP more
  • How mobile game companies are succeeding with licensed IP
  • Examples of successful IP based mobile games

If you love this video and want more insights about licensing in games, subscribe to Layer’s Licensing in Games monthly newsletter. Layer is an IP licensing marketplace that makes it easy for developers to find and license hundreds of popular characters into their games. 

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Get the latest from the world of licensed IP in games.
Subscribe to the Layer newsletter.

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