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Ep. 1: How to create great games using licensed IP w/ Simon Kay

Podcast
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Mitch from the Layer team caught up with Simon Kay recently, a licensing veteran of over 25 years, having worked extensively with both brands and games. Simon shared some insights for developers looking to start licensing IP into their games, or for creators already licensing who want to do it better:

  • The benefits of licensing IP
  • Why licensing IP is more accessible than ever for any developer
  • The best examples of licensed games and what makes them successful
  • How to pitch to IP licensors successfully 
  • Four simple rules that any game creator can follow when licensing IP

If you love this video and want more insights about licensing in games, subscribe to Layer’s Licensing in Games monthly newsletter. Layer is an IP licensing marketplace that makes it easy for developers to find and license hundreds of popular characters into their games. 

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Get the latest from the world of licensed IP in games.
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