Once a sport dominated by US viewership, basketball has skyrocketed in global popularity in recent years, now ranking as the third most viewed sport globally with 2 billion viewers. The NBA leads the way, with an average of 1.6 million viewers tuning into each NBA game. Through the NBPA, gaming studios can license any NBA player into their game. No longer just athletes, NBA players rank among some of the most followed celebrities in the world, including global superstars like: Lebron James (150m Instagram followers, 27th most followed account globally), Stephen Curry (50m followers) & Russell Westbrook (22m followers). The NBA Players association licenses player rights on a group basis. To work with our players, you must license at least six into your game.