When W.R. Morris launched his car building business with the 1913 Morris Oxford, he did not have to look too hard for a marque logo - he adopted and adapted the Oxford City Arms, which show an Ox above a ford. The basic logo was used with remarkably little change, albeit in many different settings, on the front of Morris cars right up until 1971, with the last of the Farina Morris Oxfords, and its removal from the Morris 1100, 1300 and 1800 models. It did not appear on the subsequent Morris Marina and Ital models, as these carried the relevant corporate identifiers, such as the Leyland roundel or the AustinMorris ‘wing’. The Morris marque lapsed with the end of Ital production in 1983/4.