Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky, is an American rapper, record producer, and record executive. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop collective ASAP Mob, from which he adopted his moniker. In August 2011, Rocky's single "Peso" was leaked online and within weeks began receiving radio airplay. Rocky released his debut mixtape Live. Love. A$AP, later that year to widespread critical acclaim. The success of what is considered his breakout project led to a joint venture record deal with Polo Grounds Music and Sony Music's RCA Records.