Video games have become one of the hottest places to market new products, and that’s especially true for the fashion industry, according to a recent op-ed in The Guardian. Louis Vuitton, Supreme, Palace, Puma, Uniqlo, Lacoste, Burberry, Balmain, Prada and Gucci are just some of the brands that have collaborated with or featured in video games. In fact, it would probably be quicker to mention the brands that haven’t entered the gaming space yet – so what’s going on?