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🎉 We’re excited to announce our partnership with Sanlo - making $200M available for developers to finance IP licensing! 🎉
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Industry Commentary
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Industry Commentary
Industry Commentary
·
5 min read
Messi, Neymar and Pogba are in Call of Duty: Modern Warfare II – How footballers are using video games to build brand awareness
Industry Commentary
·
5 min read
How brands are using video games to make a positive social impact / Video games and Corporate Social Responsibility
Industry Commentary
·
Ralph Lauren x Fortnite: Are video games and metaverse platforms the future of fashion?
Industry Commentary
·
What do automotive companies have to gain by driving brand awareness through video games?
Industry Commentary
·
Why Disney entrusted Mickey and Friends to an indie studio
Industry Commentary
·
5 min read
Can Overwatch 2 replicate Fortnite’s success with branded collaborations?
Industry Commentary
·
The Pokemon Company’s latest collaboration with BMW might be its most on-brand partnership yet
Industry Commentary
·
Lionsgate puts its IP into the hands of creators through its partnership with the story-telling platform, Dorian.
Industry Commentary
·
Newzoo’s IP-based mobile games report proves mobile games are leading the way on the licensing front
Industry Commentary
·
2 min read
The city-building mobile game Cookie Run Kingdom gets a Disney-themed makeover
10 million downloads, 200k in revenue last month. This is one of the biggest hypercasual mobile games you might not have heard of, and they have just agreed a licensing deal with Disney worth millions.
Industry Commentary
·
2 min read
Dior makes its virtual world debut after going for a spin in Gran Turismo 7
Fashion is digital. Dior recently announced that its newest collaboration wasn’t another big name fashion brand, but rather a racing game. Gran Turismo.
Industry Commentary
·
3 min read
EA Sports and La Liga join forces to take EA’s legacy in football games to the next level.
With EA sports terminating it’s 30-year old deal with FIFA, its monopoly on football games is currently standing on shaky ground. Nearly all of its teams, and player rights have been lost. So what’s EA’s plan? This latest move may have the answers.
Industry Commentary
·
7 min read
Why you should target games for your IP at Licensing Expo 2022
Gaming is easily one of the most expansive industries for IP holders. So if you’re heading to Licensing Expo this year, keep an eye out for any new titles. Here’s why.
Industry Commentary
·
10 min read
Licensing IP into the Chinese market
Sit down with two experts in the field – the head of foreign investment at Leiting Games in China and an executive at a Chinese gaming analytics firm – to discuss recent events and get their advice on how IP licensors can explore opportunities in Chinese video games.
Industry Commentary
·
10 min read
Welcome to Layer: The future of IP licensing in games
We’re Layer. And we’ve made it easier, faster, and simpler for both games and IP holders to find the right partner for them. Here’s how.
Industry Commentary
·
5 min read
Messi, Neymar and Pogba are in Call of Duty: Modern Warfare II – How footballers are using video games to build brand awareness
Industry Commentary
·
5 min read
How brands are using video games to make a positive social impact / Video games and Corporate Social Responsibility
Industry Commentary
·
Ralph Lauren x Fortnite: Are video games and metaverse platforms the future of fashion?
Industry Commentary
·
What do automotive companies have to gain by driving brand awareness through video games?
Industry Commentary
·
Why Disney entrusted Mickey and Friends to an indie studio
Industry Commentary
·
5 min read
Can Overwatch 2 replicate Fortnite’s success with branded collaborations?
Industry Commentary
·
The Pokemon Company’s latest collaboration with BMW might be its most on-brand partnership yet
Industry Commentary
·
Lionsgate puts its IP into the hands of creators through its partnership with the story-telling platform, Dorian.
Industry Commentary
·
Newzoo’s IP-based mobile games report proves mobile games are leading the way on the licensing front
Industry Commentary
·
2 min read
The city-building mobile game Cookie Run Kingdom gets a Disney-themed makeover
10 million downloads, 200k in revenue last month. This is one of the biggest hypercasual mobile games you might not have heard of, and they have just agreed a licensing deal with Disney worth millions.
Industry Commentary
·
2 min read
Dior makes its virtual world debut after going for a spin in Gran Turismo 7
Fashion is digital. Dior recently announced that its newest collaboration wasn’t another big name fashion brand, but rather a racing game. Gran Turismo.
Industry Commentary
·
3 min read
EA Sports and La Liga join forces to take EA’s legacy in football games to the next level.
With EA sports terminating it’s 30-year old deal with FIFA, its monopoly on football games is currently standing on shaky ground. Nearly all of its teams, and player rights have been lost. So what’s EA’s plan? This latest move may have the answers.
Industry Commentary
·
7 min read
Why you should target games for your IP at Licensing Expo 2022
Gaming is easily one of the most expansive industries for IP holders. So if you’re heading to Licensing Expo this year, keep an eye out for any new titles. Here’s why.
Industry Commentary
·
10 min read
Licensing IP into the Chinese market
Sit down with two experts in the field – the head of foreign investment at Leiting Games in China and an executive at a Chinese gaming analytics firm – to discuss recent events and get their advice on how IP licensors can explore opportunities in Chinese video games.
Industry Commentary
·
10 min read
Welcome to Layer: The future of IP licensing in games
We’re Layer. And we’ve made it easier, faster, and simpler for both games and IP holders to find the right partner for them. Here’s how.