10 million downloads, 200k in revenue last month. This is one of the biggest hypercasual mobile games you might not have heard of, and they have just agreed a licensing deal with Disney worth millions.

Fashion is digital. Dior recently announced that its newest collaboration wasn’t another big name fashion brand, but rather a racing game. Gran Turismo.

With EA sports terminating it’s 30-year old deal with FIFA, its monopoly on football games is currently standing on shaky ground. Nearly all of its teams, and player rights have been lost. So what’s EA’s plan? This latest move may have the answers.

Gaming is easily one of the most expansive industries for IP holders. So if you’re heading to Licensing Expo this year, keep an eye out for any new titles. Here’s why. 

Sit down with two experts in the field – the head of foreign investment at Leiting Games in China and an executive at a Chinese gaming analytics firm – to discuss recent events and get their advice on how IP licensors can explore opportunities in Chinese video games.

We’re Layer. And we’ve made it easier, faster, and simpler for both games and IP holders to find the right partner for them. Here’s how.